A snowboarder hailing from Northern California, South Lake Tahoe.

Growing up in sunny Los Angeles, Zain had a huge affinity for skateboarding and surfing. Influenced by brands like Volcom, Electric and World Industries, he later found himself in rural Northern California, deep in the (530) honing his craft.

Influenced by the culture of the Bay, he's tapping into his Pakistani cultural roots to bring colorful, vibrant and technical outdoor gear for snowboarders and skiers, designed and handmade in South Lake Tahoe.

Every piece is created from upcycling, sustainable, recycled materials, and other methods that are earth friendly. We contribute a percentage of proceeds to organizations that fight climate change.